Lorin Robinson’s career has been split primarily between university teaching/administration and business. He chaired the Journalism Department at the University of Wisconsin—River Falls for 10 years after founding and managing the school’s public radio station. He then joined 3M Company as a marketing communications manager. After 24 years at 3M, he returned to teaching—in the Graduate College of Business, University of St. Thomas, Minneapolis. Robinson has BS and MS Degrees in Journalism from Northwestern University and a PhD in Communication from the University of Minnesota. Over the years he has also worked as a journalist, photojournalist, magazine writer and radio announcer. He and his wife, Linda, split their time between Lake Elmo, MN; Taos, NM and Baja California Sur, Mexico.